{"id":10275,"date":"2018-09-05T13:54:09","date_gmt":"2018-09-05T13:54:09","guid":{"rendered":"https:\/\/bravisimos.com\/?p=10275\/"},"modified":"2021-01-04T12:18:28","modified_gmt":"2021-01-04T12:18:28","slug":"just-burn-it","status":"publish","type":"post","link":"https:\/\/madretailworks.com\/en\/just-burn-it\/","title":{"rendered":"Just burn it?"},"content":{"rendered":"<p>El nombre de <strong>Colin Kaepernick<\/strong> est\u00e1 en boca de todo el mundo. Este <em>quarterback<\/em> exjugador de los San Francisco 49ers tiene a medio pa\u00eds quemando sus prendas de <strong>Nike<\/strong>.<\/p>\n<p>La raz\u00f3n es una campa\u00f1a de publicidad de la marca que ha lanzado para celebrar los 30 a\u00f1os del slogan m\u00e1s famoso de la compa\u00f1\u00eda; \u201cJust do it\u201d. Y lo ha hecho utilizando la cara de Kaepernick con una frase que dice: \u201cBelieve in something, even if it means sacrificing everything\u201d. (Cree en algo, aunque signifique sacrificarlo todo).<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/bravisimos.com\/wp-content\/uploads\/40778412_10160910166605154_7300257381613568000_n.jpg\" alt=\"Nike\" width=\"540\" height=\"960\" \/><\/p>\n<p>La utilzaci\u00f3n de Kaepernick por parte de la marca ha sido muy arriesgada, ya que Kaepernick fue el primer jugador que se arrodill\u00f3 cuando se tocaba el himno americano durante un partido de la NFL. A partir de ese gesto empez\u00f3 una dura lucha entre varios jugadores y el presidente de USA, <strong>Donald Trump<\/strong>, que critic\u00f3 este acto aduciendo una falta de respeto a la bandera y al himno de USA.<\/p>\n<p><strong>Nike<\/strong> ha decidido posicionarse en esta cuesti\u00f3n, es raro ver a una marca meterse en pol\u00edtica, Nike lo ha hecho de lleno y ya est\u00e1n sufriendo algunas de sus consecuencias, una bajada del 3% en bolsa y miles de compradores de la marca han estallado contra esta con videos y fotos quemando sus prendas Nike bajo el hastag #JustBurnIt, que hace una alegor\u00eda al eslogan original. La pol\u00e9mica est\u00e1 servida.<\/p>\n<p>Desde <strong>Brav\u00edsimos<\/strong> rompemos una lanza a favor de Nike, por su valent\u00eda para posicionarse en un tema con trasfondo pol\u00edtico, creemos que las grandes multinacionales deben implicarse en temas sociales, pol\u00edticos y medio ambientales que afectan a nuestro mundo. Es responsabilidad de todos. <strong>Just do it<\/strong>.<\/p>\n<p>&nbsp;<br \/>\n<iframe width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/Fq2CvmgoO7I?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><br \/>\n&nbsp;<\/p>\n<div style=\"text-align: center;\"><span class=\"bk-button-wrapper\"><a class=\"bk-button default center rounded small\" href=\"\/blog\" target=\"_self\" rel=\"noopener\">Volver al blog<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El nombre de Colin Kaepernick est\u00e1 en boca de todo el mundo. Este quarterback exjugador de los San Francisco 49ers tiene a medio pa\u00eds quemando sus prendas de Nike. La raz\u00f3n es una campa\u00f1a de publicidad de la marca que ha lanzado para celebrar los&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Just burn it? | Brav\u00edsimos. Agencia de Publicidad<\/title>\n<meta name=\"description\" content=\"El nombre de Colin Kaepernick est\u00e1 en boca de todo el mundo. Este quarterback exjugador de los San Francisco 49ers tiene a medio pa\u00eds quemando sus...\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Just burn it? | Brav\u00edsimos. 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